A survey of senior marketers has revealed that 80% are increasing their time spent working with data and almost three quarters (72%) feel that it is negatively affecting the creative aspects of their role. In addition, 69% feel that data is distracting them from their core marketing duties and a shocking 71% feel overwhelmed rather [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/10/71-of-marketers-feel-overwhelmed-by-data-and-69-feel-its-distracting-them-from-their-core-market-duties/?utm_source=rss&utm_medium=rss&utm_campaign=71-of-marketers-feel-overwhelmed-by-data-and-69-feel-its-distracting-them-from-their-core-market-duties
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