Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/magnum-taps-shazam%e2%80%99s-technology-for-its-new-%e2%80%9crelease-the-beast%e2%80%9d-global-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=magnum-taps-shazam%25e2%2580%2599s-technology-for-its-new-%25e2%2580%259crelease-the-beast%25e2%2580%259d-global-campaign
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