Over half of the brands most associated with the 2016 European Football Championships aren’t actually sponsors – according to new research from marketing technology experts RadiumOne. Coca-Cola, Adidas and Nike are most associated brands #SPORTFOLIO: Over 50% of brands associated w/ @EURO2016 aren’t even sponsors @RadiumOne @gilliankemmerer #soccerbiz pic.twitter.com/ZohWGDIbLq — Asset TV U.S. (@AssetTVUS) May [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/research-all-about-the-poor-brand-association-for-sponsors-of-euro-2016-among-fans-radiumone/?utm_source=rss&utm_medium=rss&utm_campaign=research-all-about-the-poor-brand-association-for-sponsors-of-euro-2016-among-fans-radiumone
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