Swearing, emojis and NSFW celebs: the quirks of marketing to Brits

With consumer confidence levels plunging into negative territory courtesy of Brexit concerns, marketing to British consumers has become a tricky business. Whilst it’s common sense that any marketing strategy will need to localise itself around the cultural preferences of each demographic, research carried out by Mailjet throughout 2016 has upset quite a few assumptions marketers [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/swearing-emojis-and-nsfw-celebs-the-quirks-of-marketing-to-brits/?utm_source=rss&utm_medium=rss&utm_campaign=swearing-emojis-and-nsfw-celebs-the-quirks-of-marketing-to-brits