Kia, the principal sponsor of Surrey County Cricket Club, has launched a 70’s inspired instructional video featuring Surrey star Jade Dernbach to promote the club’s Kia Catch competition. Global marketing & communications agency INNOCEAN UK was briefed by Kia to find an engaging and humorous way to promote the competition which would resonate with cricket [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/kia-catches-a-1970s-vibe-with-new-promotional-video-for-surrey-county-cricket-club-competition/?utm_source=rss&utm_medium=rss&utm_campaign=kia-catches-a-1970s-vibe-with-new-promotional-video-for-surrey-county-cricket-club-competition
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