Bord Bia – the Irish Food Board – has enlisted forensic brand guidance agency TransgressiveX to develop a new snack brand with Stript Snacks, Ireland’s foremost snack producer. The intention of the tripartite agreement is to leap-frog current category dynamics and to establish truly best-in-class brand assets to dominate the sector. TransgressiveX, based in Kensington [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/irish-food-board-bord-bia-appoints-transgressivex-to-develop-new-snack-brand/?utm_source=rss&utm_medium=rss&utm_campaign=irish-food-board-bord-bia-appoints-transgressivex-to-develop-new-snack-brand
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