Brands need to nurture post-purchase offering to capitalise on customer relationships

New research finds that consumers value long-term relationships with brands, and suggests that to maintain this engagement, brands must look further ahead with their marketing efforts. The study was commissioned by OLIVER, the in-house agency specialists, asking 1,000 UK consumers about their relationships with brands and the emotions roused by brands at different stages in [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/brands-need-to-nurture-post-purchase-offering-to-capitalise-on-customer-relationships/?utm_source=rss&utm_medium=rss&utm_campaign=brands-need-to-nurture-post-purchase-offering-to-capitalise-on-customer-relationships