Stuart Galvin, business director, smp Pop in-store for a packet of crisps a decade ago and the choice would be between Walkers Salt & Vinegar or Cheese & Onion. Today, there is a profusion of favourite brands, such as Kettle Chips; while new offerings like Propercorn are making inroads in the salty snack category. The [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/07/why-matchmaking-is-the-best-way-to-increase-sales/?utm_source=rss&utm_medium=rss&utm_campaign=why-matchmaking-is-the-best-way-to-increase-sales
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