General Mills’ Haagen-Dazs is trying to become cool again (was it ever thus? Take their word for it) with a new global campaign from Saatchi & Saatchi. It’s aimed at those dreaded millennials. You can tell they’re millennials from their Cara-style eyebrows. Read MORE >>>>>>
from TheMarketingblog http://www.themarketingblog.co.uk/2017/07/message-for-millennials-haagen-dazs-is-trying-to-become-cool-again/?utm_source=rss&utm_medium=rss&utm_campaign=message-for-millennials-haagen-dazs-is-trying-to-become-cool-again
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