Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to the latest quarterly benchmark report from ad verification company Meetrics. In the second quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 47% [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/07/research-video-viewability-figures-published-for-first-time/?utm_source=rss&utm_medium=rss&utm_campaign=research-video-viewability-figures-published-for-first-time
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