Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/07/ford-first-to-take-advantage-of-primesight-radiumone-tie-up/?utm_source=rss&utm_medium=rss&utm_campaign=ford-first-to-take-advantage-of-primesight-radiumone-tie-up
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