How to make the most influential marketing decision: Developing a creative brand identity

It’s no secret that brand identity is at the core of modern-day marketing. It plays a pivotal role in how a given company markets its products and expands its consumer base, thus being crucial for generating sales and increasing profit. As CEO and founder of Amazon Jeff Bezos famously once said, “Your brand is what [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/07/how-to-make-the-most-influential-marketing-decision-developing-a-creative-brand-identity/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-make-the-most-influential-marketing-decision-developing-a-creative-brand-identity