Chris Wilson, Head of Brand Partnerships at new business consultancy Ingenuity, examines how the right brand partnerships can help marketers deliver successful loyalty programmes Loyal customers are few and far between. The fact that consumer spending is currently at its lowest point in three years raises a red flag, especially as attracting a new customer [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/07/brand-partnerships-unlocking-customer-loyalty-chris-wilson-ingenuity/?utm_source=rss&utm_medium=rss&utm_campaign=brand-partnerships-unlocking-customer-loyalty-chris-wilson-ingenuity
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