Vince Kerrigan, strategic solutions manager at brand communications agency, Vital Communications, said: “The release of this ad has been a communications masterclass for brand owners. The teaser-style release of three films featuring Buster the boxer dog and the brand’s distinctive typography inspired some lively social media conversation. “While it is not clear to what extent [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/11/the-john-lewis%e2%80%99-new-christmas-ad-exclusive-comment-from-vince-kerrigan-vital-communications/?utm_source=rss&utm_medium=rss&utm_campaign=the-john-lewis%25e2%2580%2599-new-christmas-ad-exclusive-comment-from-vince-kerrigan-vital-communications
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