On the eve of John Lewis’ Christmas ad launch, a study reveals the huge amount of Christmas-related content sharing online and how marketers can tap into it to fuel sales, particularly around 4 key “hotspots” based on an analysis of 10 million shares. “The vast majority of purchases result from recommendations by friends and family people trust, so [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/11/christmas-sharing-%e2%80%98hotspots%e2%80%99-are-goldmine-for-marketers/?utm_source=rss&utm_medium=rss&utm_campaign=christmas-sharing-%25e2%2580%2598hotspots%25e2%2580%2599-are-goldmine-for-marketers
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