Mihkel Jaatma, Realeyes’ CEO The results are based on facial recognition technology which measured people’s reactions as they watched the ads: Buster scored better than 95% of the 5,700 ads ever tested by Realeyes in terms of emotional engagement, which is a combined measure of how the ad scores on attraction, retention, engagement and impact [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/11/99755/?utm_source=rss&utm_medium=rss&utm_campaign=99755
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