Today, the DMA released its Consumer Email Tracker 2016 research, sponsored by dotmailer, revealing that almost half (45%) of consumers have ‘ghost’ email accounts that are active but no longer used, which translates to more than 19 million of these ‘ghost’ accounts in the UK alone. 62% of those surveyed said they have abandoned an [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/11/19-million-%e2%80%98ghost%e2%80%99-email-accounts-in-the-uk/?utm_source=rss&utm_medium=rss&utm_campaign=19-million-%25e2%2580%2598ghost%25e2%2580%2599-email-accounts-in-the-uk
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