There was a time when the health of the sponsorship industry seemed to track the health of the wider economy. But these days sponsorship seems to thrive whatever the corporate trends. Andy Fry reports. So far in 2016, for example, we have seen English Premier League football club Chelsea agree a £60 million a year [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/sponsorship-thriving-whatever-the-corporate-trends-sponsorship-innovations-six-of-the-best/?utm_source=rss&utm_medium=rss&utm_campaign=sponsorship-thriving-whatever-the-corporate-trends-sponsorship-innovations-six-of-the-best
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