The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion on programmatic trading, up 44% from last year. And further growth is anticipated: This year, programmatically traded ads will account for 70% of all UK digital display ad spending, and by the [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/programmatic-will-account-for-three-quarters-of-uk-digital-display-market-next-year/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-will-account-for-three-quarters-of-uk-digital-display-market-next-year
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