New landmark research from AOL has uncovered eight specific behaviours that determine why consumers engage with online content. From inspiration and entertainment to social interaction and knowledge seeking, AOL’s Global Content Moments Study highlights the need for advertisers and publishers to complement traditional audience segmentation and standard targeting demographics with an understanding of emotional motivations [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/new-research-from-aol-reveals-key-consumer-behaviours/?utm_source=rss&utm_medium=rss&utm_campaign=new-research-from-aol-reveals-key-consumer-behaviours
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