Media iQ, the global analytics and technology specialist, today reveals that its rates of ad fraud and brand risk were significantly lower than industry averages. Integral Ad Science (IAS) analysed global performance data* from across Media iQ campaigns that ran between January and March 2016. The findings highlight that Media iQ outperformed industry averages for [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/media-iq-achieved-up-to-76-lower-ad-fraud-rates-in-q1-2016/?utm_source=rss&utm_medium=rss&utm_campaign=media-iq-achieved-up-to-76-lower-ad-fraud-rates-in-q1-2016
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