Nine out of 10 (92%) European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a new survey of 4,000 consumers in the UK, France and Germany, which was commissioned by online video solutions provider, Brightcove Inc. (NASDAQ: BCOV). When asked to [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/92-of-european-consumers-demand-improvement-to-online-video-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=92-of-european-consumers-demand-improvement-to-online-video-advertising
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