The power of email is not likely to dwindle anytime soon. Email marketing campaigns are cost-effective and have a high return on investment (ROI) when the right design and messaging are used. According to the Direct Marketing Association’s (DMA) National Client Email Report 2015, email has an average ROI of £38 for each £1 spent. While it is not [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/4-ways-to-power-up-your-b2b-email-marketing-campaigns-julie-knight/?utm_source=rss&utm_medium=rss&utm_campaign=4-ways-to-power-up-your-b2b-email-marketing-campaigns-julie-knight
Your B2B marketing strategy must outline how it will create direct contribution to revenue with a return and fuel high growth.
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