A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage. Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/25-greatest-publicity-stunts-of-our-time-via-the-drum/?utm_source=rss&utm_medium=rss&utm_campaign=25-greatest-publicity-stunts-of-our-time-via-the-drum
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