JICWEBS: announces industry move to tackle video viewability Also announces latest seals awarded to reduce online ad misplacement The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability. JICWEBS [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/jicwebs-announces-industry-move-to-tackle-video-viewability/?utm_source=rss&utm_medium=rss&utm_campaign=jicwebs-announces-industry-move-to-tackle-video-viewability
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