Bench, a new company born out of the St Ives Group, has implemented a new marketing platform for Ryanair, as part of the airline’s wider digital transformation and customer engagement programme. Ryanair’s customer-focused strategy has data driven marketing that is targeted and engaging at its heart. The implementation of the complete suite of Adobe Campaign [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/bench-implements-marketing-platform-for-ryanair/?utm_source=rss&utm_medium=rss&utm_campaign=bench-implements-marketing-platform-for-ryanair
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