Drink brand Tropicana has unveiled a 5m-tall digital billboard at Westfield, London, dispensing free orange juice. The outdoor campaign is to promote Tropicana’s ‘Little Glass’ proposition, and aims to educate consumers about the health benefits ‘of consuming just 150ml of 100% orange juice each day’. Apparently, 150ml contains 60% of the Vitamin C you need [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/tropicana-has-unveiled-a-5m-tall-digital-billboard-dispensing-free-orange-juice/?utm_source=rss&utm_medium=rss&utm_campaign=tropicana-has-unveiled-a-5m-tall-digital-billboard-dispensing-free-orange-juice
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