QUARTER OF CONSUMERS LABEL WELL-KNOWN GROCERY BRANDS ‘TOO EXPENSIVE’ TO BUY

6th May, 2016: Shoppers are shunning some household-name grocery brands because they believe their products are too expensive, according to research from creative communications agency Southpaw. 1,000 UK-based consumers* were asked which brands they buy less frequently now than they did five years ago, or have even stopped buying altogether. Some 14% cited Cadbury’s, followed [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/quarter-of-consumers-label-well-known-grocery-brands-%e2%80%98too-expensive%e2%80%99-to-buy/?utm_source=rss&utm_medium=rss&utm_campaign=quarter-of-consumers-label-well-known-grocery-brands-%25e2%2580%2598too-expensive%25e2%2580%2599-to-buy