Middle-aged shoppers are the most ethical study finds

In a survey of supermarket consumers researchers found that young and old shoppers were less likely to purchase fairtrade and organic goods at supermarkets, with the findings going against the commonly held view that people become more ethical as they get older. Younger shoppers talked a lot about buying ethical goods, but failed to practice [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/middle-aged-shoppers-are-the-most-ethical-study-finds/?utm_source=rss&utm_medium=rss&utm_campaign=middle-aged-shoppers-are-the-most-ethical-study-finds