xAd, the global location marketplace, today announces its campaign with BMW UK to generate awareness of the leading automobile company’s new 7 Series model among a premium audience. By using location as the context, BMW UK was able to go beyond proximity targeting and use digital insights to drive action in the physical world. In [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/location-data-gives-bmw-uk-the-edge-in-launch-of-7-series-model/?utm_source=rss&utm_medium=rss&utm_campaign=location-data-gives-bmw-uk-the-edge-in-launch-of-7-series-model
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