Companies can receive certification for using fraud-reduction techniques The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud. JICWEBS has published Good Practice Principles against which companies, such [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/jicwebs-announces-latest-move-to-combat-ad-fraud/?utm_source=rss&utm_medium=rss&utm_campaign=jicwebs-announces-latest-move-to-combat-ad-fraud
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