Half of British online shoppers (47%) will now walk away altogether from a brand that doesn’t understand them as a customer, a new UK consumer study* commissioned by Ometria has found. The same study has discovered that 84% of consumers feel bombarded by online retailers, in many cases leading them to abandon their favourite ecommerce [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/is-brand-loyalty-dead-brits-will-abandon-favourite-brands-that-fail-to-personalise/?utm_source=rss&utm_medium=rss&utm_campaign=is-brand-loyalty-dead-brits-will-abandon-favourite-brands-that-fail-to-personalise
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