Wednesday, 11 May 2016

Euro 2016 to be a “second-screen-fest”

With exactly one month to go until England and Wales’ opening matches at Euro 2016, new research reveals the huge degree to which people will be second-screening during matches to enhance their experience of the tournament: 66% of Britons who’ll watch Euro 2016 live on TV will use an internet-connected device at the same time; [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/88385/?utm_source=rss&utm_medium=rss&utm_campaign=88385

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