Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015. Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015. The emphasis is on attracting shoppers across channels – and that starts with defining its key customers, [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/debenhams-the-functional-and-emotional-engagement-journey-chloe-rigby-internet-retailing/?utm_source=rss&utm_medium=rss&utm_campaign=debenhams-the-functional-and-emotional-engagement-journey-chloe-rigby-internet-retailing
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