Rockpool Digital finds four out of five people think shopping isn’t a personalised experience, but majority want joined-up online and in-store approach London, May 12, 2016: UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/80-of-consumers-who-are-%e2%80%98unfulfilled%e2%80%99-by-omnichannel-shopping-represent-huge-opportunity-for-retailers/?utm_source=rss&utm_medium=rss&utm_campaign=80-of-consumers-who-are-%25e2%2580%2598unfulfilled%25e2%2580%2599-by-omnichannel-shopping-represent-huge-opportunity-for-retailers
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