20,000 bookings in the first two weeks: Lauren Pears on the success of London’s first cat café

Cats and customers are a difficult mix. To make a profit you need lots of customers but cats won’t do anything they don’t want to do and need quiet, calm spaces – away from crowds of people, says Lauren Pears, founder of Lady Dinah’s Cat Emporium, London’s first cat café. Yet despite the unpredictable nature [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/05/20000-bookings-in-the-first-two-weeks-lauren-pears-on-the-success-of-londons-first-cat-cafe/?utm_source=rss&utm_medium=rss&utm_campaign=20000-bookings-in-the-first-two-weeks-lauren-pears-on-the-success-of-londons-first-cat-cafe