NEWPORT, WALES – Thursday, August 30, 2018: Wales’ Natasha Harding poses for a selfie photograph with young supporters after a training session at Rodney Parade ahead of the final FIFA Womenís World Cup 2019 Qualifying Round Group 1 match against England. (Pic by David Rawcliffe/Propaganda)
Connexi, the online sponsorship marketplace, today announces a new update to its platform that will encourage brands to invest in women’s sports sponsorship opportunities.
Connexi’s new digital platform will enable female sports teams to acquire sponsorship opportunities across a variety of different industries. With dedicated women sections, a custom-built women support selections and indepth fan based insight, the technology boasts a raft of new updates that will enable seamless interactions between brands and women’s sports clubs. Highly-defined targeting tools will ensure that brands locate relevant sponsorship opportunities and partnerships across the globe, using data and values as drivers in these connections. As these changes are rolled out, the platform will also be updated to automate the collection of YouGov Sport data and build out a fan “incentiviser”.
The update comes at a positive time for women’s sports, with Adidas announcing it will match bonuses for male and female competitors at the FIFA World Cup. Research from Sports Marketing Agency Two Circles found attendances for women’s sports in the UK had grown 38% year-on-year since 2013. In 2018, the number of fans attending elite women’s sporting events in the UK hit 682,000, a 49% increase from 2017. Last year’s Women’s Cricket World Cup final between England and India was watched by a peak audience of 1.1 million — more than men’s Premier League matches draw on average.
Tim Crow, non-exec director of Connexi commented: “Women’s sports sponsorship is now a high-profile industry, but still needs nurturing to accelerate growth. Connexi is perfectly positioned to do just that, by providing women’s sports organisations with a global online platform. Our technology will connect female sports teams with Connexi’s large, growing community of world-class brands that are searching for their next sponsorship.”
Rory Stewart-Richardson, Founder of Connexi adds: “As female sport reaches new heights, it is inspiring to see the industry recognise female sporting assets as valuable commercial investments for leading global brands. Connexi will help these brands source the most relevant assets within the female sporting world, not just based on data, but also values. Whatever the size of your brand, Connexi can help you find the next commercially relevant deal.”
The post Connexi updates platform to encourage women sponsorship opportunities appeared first on TheMarketingblog.
from TheMarketingblog http://www.themarketingblog.co.uk/2019/04/connexi-updates-platform-to-encourage-women-sponsorship-opportunities/
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