The key to promoting and growing your business is an effective email marketing plan. Learn the best Mailchimp tips for a successful email marketing strategy.
Are you wondering if email marketing is still an effective means for speaking to your customers?
Email has been around since the early days of the internet. Despite being old, most customers still prefer it as a method of communication.
If you are using MailChimp to manage your email campaigns, you are probably wondering what you can do to help make your campaigns a success. This post will show you a few tricks that can help.
Keep these MailChimp tips in mind to help make your email campaigns successful.
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Test Your Email Before Sending
Did you just put together the perfect email?
Don’t rush to send it out. Make sure you preview it before showing it to your customers.
Despite your best efforts, it’s still possible to make a mistake with your email. Make sure you check from broken images, broken links, spelling errors, and grammar problems.
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Don’t Use Too Many Images
Mobile use is on the rise, and most mobile users are using their phones for email.
When you’re on your phone, you might not always have the most reliable connection. If you load your email with large images, then your subscribers are going to have a harder time seeing your content.
Some may even skip your email and delete it.
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Segment Your Lists
Are you in a hurry to send out your first campaign?
You might be sending your emails to the wrong people if you don’t segment your list.
When you bring in contacts with a signup form or a HubSpot MailChimp connection, your contacts may have been imported unsorted.
By sorting these contacts, you can tailor your emails better and personalize them to fit the interests of your different lists better.
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A/B Test Your Emails
How much do you test your content?
Did you know that different demographics respond to colors and speech differently? You can test this with A/B tests.
An A/B test will send different versions of your emails and track how each performs with your customers. This testing will allow you to tailor your emails better and increase your conversions.
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Use Send Time Optimization
MailChimp has a cool feature called send time optimization.
Once you send out a few emails, you get a good overview for when your subscribers typically open your message. You can use this to your advantage.
By sending your emails at the most opportune time, you are increasing the chance that your subscribers see and open your message.
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Make Sure You Follow-Up
Your subscribers may not be ready to take action the first time they see your message.
This is more apparent for higher dollar sales. You need to prime them to warm them up to your offer.
MailChimp can follow up with subscribers who read your email but took no action. The next time they see your message could be when you make the sale.
Start Using These Mailchimp Tips Today
Now that you have a few MailChimp tips to try, it’s time for you to put them into practice. By applying proven methods, you can make an email campaign that will benefit your company for a long time.
Are you looking for more help with email marketing? Check our blog for more tips and tricks for making great campaigns.
The post The best MailChimp tips for a successful email marketing strategy appeared first on TheMarketingblog.
from TheMarketingblog http://www.themarketingblog.co.uk/2019/04/the-best-mailchimp-tips-for-a-successful-email-marketing-strategy/
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