CI Group acquires Diginut as it extends its digital marketing capabilities

The CI Group has continued to expand its digital marketing capabilities by acquiring London based digital agency Diginut.

The CI Group are smart marketing agencies that deliver digital transformation and integrated communications using data and insights to develop strategy and creative that changes behaviours.

Diginut, run for the last ten years by founder and Managing Director Danny Bull with a team of 12, has an outstanding reputation for developing complex digital solutions and highly engaging user experience journeys for a diverse range of clients in B2B, services, IT and entertainment.

Diginut will be merged into the existing CI Digital business to create new agency brand … CI.diginut. The new agency will have offices in both Soho and Oxfordshire and will bring together a range and depth of talent that enables CI Group to offer greatly enhanced digital solutions and marketing services.

Danny Bull will lead the agency as Head of Digital Transformation.

Danny Bull said: “We’ve enjoyed a great journey with superb clients over the last 10 years and joining CI Group provides a tremendous leap in our development.

“Combined with CI Digital and particularly its incredible team of in-house developers, we have an even greater pool talent and innovation to offer our clients.”

David Watt, CEO of CI Group said: “The addition of Danny and his Diginut team adds tremendous new skills and experience to CI’s digital offering.

“Adding their skills to CI Digital’s gives CI Group a new potency in creating scale in our digital solutions, UX and creative.

“We are continually looking to add new talent and expertise to the Group, particularly in areas such as digital and data analytics which will be highly influential in the marketing sector in the coming years.

“The CI Group is now taking shape with one agile organisational and cultural platform across the interrelated and transformational marketing skills that our clients’ need.”

www.cidiginut.co.uk

www.changingbehaviours.zone

www.corporateinnovations.co.uk/

The CI Group

Corporate Innovations started 20 years ago when David Watt led the business specialising in live brand experiences.

This quickly grew into a thriving experiential, rewards and promotional business that gained numerous awards for innovation and effectiveness.

Following a strategic review in 2014, the CI Group was formed and made its first acquisition of advertising and branding agency, Roundtable in 2015, followed by design and creative agency Ellipsis in 2016 and is now joined by Diginut.

For further information please contact ChrisLewis@clareville.co.uk  tel 020 7736 4022

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