Simple ways to improve your email marketing campaigns

Emails are a fantastic method of digital marketing that is used by thousands of businesses on a daily basis. With so many emails being sent out regularly, making sure that everything about your email is intriguing and formatted well enough for the receiver to open and read it is essential.

To ensure that you are getting enough from this promotional method, here are some simple ways to improve your email marketing campaigns.

Your Target Audience

Knowing your audience well and making sure the messages you send to them are relevant is very important when it comes to email marketing campaigns.

Blasting every one of your subscribers with the same messages is one of the worst mistakes you can make when it comes to email marketing. To fix this, you can use list segmentation to make sure each one of your subscribers gets messages that are relevant for them. This is critical to success.

Short and Snappy

When email marketing first came about, it was common for email newsletters to get sent out. These were packed full of content rendered in a small format. Even though they aren’t as common nowadays, they do still exist, but they tend to overwhelm the reader.

Making sure the emails you send out are precise and clear is highly advisable. The shorter, simpler emails are the ones that the receivers react to.

Personalization

It has been proven that personalizing an email pays off. Those that begin with generic introductions make people feel like the content they have received isn’t tailored to them. Just using the person’s name to start your email is all you need to grab their attention because it appears to users that you care.

Combining Marketing Services

There are a range of different companies that offer products and services to help with things like social media marketing, web analytics, search engine optimization, and content management, etc.

Using an email marketing service can really benefit your digital campaign, but combining different software together is great for maximizing results. For example, syncing HubSpot with MailChimp will ensure that new contacts who submit your form to the MailChimp list of your choice will automatically be pushed up.

However, this HubSpot Mailchimp integration does have its limitations, as it works best in specific scenarios, which is where the use of PieSync comes in.

PieSync will check several things before the contacts are moved, saving you a lot of work; find out more by reading their blog.

Have a Call-to-Action

All emails need to have a call-to-action (CTA) so the users know what to do next. The best way to go about this is to have a single CTA in the email, which directs users on their next move.

If you include multiple CTAs, then you may confuse the receiver to the point where they don’t click the links provided at all. So, the stand-alone CTA that takes the client to the landing page they expect is ideal.

When it comes to email marketing, ensuring that the emails make the user’s life as easy as possible is key to this digital campaign being successful. Making sure emails are simple, clean, and have one clear message that they focus on is easier for the people who receive them as well as you (to design and create).

More articles about email marketing >>>>>

……………………………………………………….

The post Simple ways to improve your email marketing campaigns appeared first on TheMarketingblog.

from TheMarketingblog http://www.themarketingblog.co.uk/2019/04/simple-ways-to-improve-your-email-marketing-campaigns/