Thursday, 7 July 2016

Why relevance should win over revenue in shirt sponsorship

For years, the big US sports franchises – basketball, American football, baseball, ice hockey, etc – have protected their first-team shirts from sponsorship. There have been plenty of deals elsewhere, including individual player endorsements and practice shirt sponsors, but the main shirts have remained sacrosanct, unsullied by commercial forces. But it’s clear that times are [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/why-relevance-should-win-over-revenue-in-shirt-sponsorship/?utm_source=rss&utm_medium=rss&utm_campaign=why-relevance-should-win-over-revenue-in-shirt-sponsorship

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