This guide will take you through six critical marketing metrics your boss will actually want to know

[eBook] A CMO’s Guide To Inbound Marketing ROI For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – there’s a daily sea of data to delve into. While your [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/this-guide-will-take-you-through-six-critical-marketing-metrics-your-boss-will-actually-want-to-know-2/?utm_source=rss&utm_medium=rss&utm_campaign=this-guide-will-take-you-through-six-critical-marketing-metrics-your-boss-will-actually-want-to-know-2