A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods. However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/bricks-and-mortar-shopping-under-threat-as-brits-choose-tech/?utm_source=rss&utm_medium=rss&utm_campaign=bricks-and-mortar-shopping-under-threat-as-brits-choose-tech
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