E-mail marketing is an ideal tool for companies that operate on a business-to-business basis. Despite this tool’s great importance, it is often under-utilised, causing many companies to spend more time than they ought to with their marketing activities. Another key challenge is ensuring that the email marketing goes to the right person, making the key [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/why-e-marketing-is-ideal-for-your-b2b-database/?utm_source=rss&utm_medium=rss&utm_campaign=why-e-marketing-is-ideal-for-your-b2b-database
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