Outlines what’s happened in year since launch of “IAB Believes” initiative One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK is publishing a summary of the progress made to tackle the five biggest issues facing digital advertising. The “Believes” initiative¹ outlined a concise industry position and the direction for each issue [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/iab-reveals-steps-taken-to-solve-digital-advertising%e2%80%99s-biggest-issues/?utm_source=rss&utm_medium=rss&utm_campaign=iab-reveals-steps-taken-to-solve-digital-advertising%25e2%2580%2599s-biggest-issues
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