What are the tools that today’s chief marketing officers really need? If you have asked yourself the above question as a CMO, it could have been in a wide range of circumstances. You may have had a major product launch to oversee, market share to build or another, completely different objective. Whatever your own organisation’s [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/what-are-the-tools-that-todays-chief-marketing-officers-really-need/?utm_source=rss&utm_medium=rss&utm_campaign=what-are-the-tools-that-todays-chief-marketing-officers-really-need
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