Friday, 1 July 2016

Trailers account for less than a quarter of films’ viral activity / RadiumOne

Trailers account for less than one quarter of content shared from film-related websites according to new research from marketing technology experts RadiumOne. An analysis of over 262,000 instances of content shared from film-related sites revealed trailers account for just 23% of shares, behind film reviews (27%) but ahead of information about the cast (13%). Together, [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/trailers-account-for-less-than-a-quarter-of-films%e2%80%99-viral-activity-radiumone/?utm_source=rss&utm_medium=rss&utm_campaign=trailers-account-for-less-than-a-quarter-of-films%25e2%2580%2599-viral-activity-radiumone

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