THE RIGHT CONTENT FOR THE RIGHT PROBLEM One of the fundamental assumptions of inbound marketing is that your prospects have different needs, and insights about their problems at each stage of the buying cycle. At the earliest research stages, prospects may be unaware of solutions that your firm offers, but they are searching for solutions [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/92347/?utm_source=rss&utm_medium=rss&utm_campaign=92347