The DMA announces its latest findings into the relationships that customers have with retail brands, which reveals that Amazon is named as the favourite for one in four (25%) of consumers surveyed – with high street stalwarts John Lewis (14%) and Marks & Spencer (10%) the next in line. While Amazon topped the list, just [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/one-in-four-name-amazon-as-their-favourite-retail-brand/?utm_source=rss&utm_medium=rss&utm_campaign=one-in-four-name-amazon-as-their-favourite-retail-brand
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