As part of the Brau Union brewery group’s “Desperados” campaign, a vertical video has for the first time been used in mobile advertising. Developed by YOC (yoc.com) , the understitial vertical video ad is a mobile advertising format enabling the full screen display of moving image content in portrait format. The ad, which celebrated its [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/europe%e2%80%99s-first-vertical-video-mobile-ad-premieres-for-the-desperados-beer-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=europe%25e2%2580%2599s-first-vertical-video-mobile-ad-premieres-for-the-desperados-beer-campaign
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